You Don't Hate LinkedIn. You're Just Using It Wrong.
Let me guess: you cringe every time you open LinkedIn. The endless scroll of "I'm excited to announce..." posts makes you want to throw your phone across the room. You've updated your profile a few times, sent some connection requests into the void, and gotten...crickets. So naturally, you've decided LinkedIn is a waste of time.
I get it. I really do. But here's what you need to know: If you hate LinkedIn, you're doing it wrong.
Before you come at me, hear me out for just a minute. I promise this is going somewhere that will actually help you.
The Things We Hate (Until We Don't)
Think about something you absolutely hated when you first started—maybe cooking, exercising, or public speaking. Remember that frustration? That feeling of "this is terrible and I'll never be good at it"?
But then something shifted. You learned the right techniques. You figured out the system. And suddenly, that thing you hated became something you actually enjoyed—maybe even loved.
LinkedIn is exactly the same way.
Why I'm So Confident About This
I've been using LinkedIn strategically for the past 13 years. In that time, I've taught hundreds of thousands of people how to use this platform correctly—not just to passively scroll, but to actually attract the opportunities they want. I'm talking about understanding how the algorithm works so it puts the right people and opportunities directly in your inbox.
Every single major opportunity in my professional career over the last 13 years has come through LinkedIn. And no, I'm not special. I just learned how to use the platform the way it was designed to be used.
I've seen it work for countless clients and students too. People who were ready to delete their accounts in frustration are now landing dream jobs, building thriving businesses, and creating professional networks that actually move their careers forward. The case studies are endless.
The Love Language of LinkedIn
Here's the thing about LinkedIn: when you use it correctly, it loves you back. Hard. I'm talking about opportunities, connections, and visibility you never imagined possible. But—and this is crucial—you have to meet it halfway.
You can keep hating it if you want. You can keep making excuses about how terrible it is, how cringy the posts are, how it never works for you. That's your choice. But while you're doing that, other people are using LinkedIn to transform their careers.
The platform isn't broken. Your strategy is.
The Real Problem (And the Solution)
Most people treat LinkedIn like a static online resume. They set up their profile, maybe post something once in a blue moon, and then wonder why nothing happens. That's like planting a garden, never watering it, and complaining that nothing grows.
LinkedIn requires a strategy. You need to understand:
How to optimize your profile so the algorithm recognizes your value
What type of content actually engages your target audience
How to build genuine connections (not just collect random contacts)
When and how to show up consistently
How to position yourself as someone worth paying attention to
None of this is rocket science, but it does require learning the right approach.
My Challenge to You
Look, you've already decided you hate LinkedIn. What do you have to lose by trying something different?
I'm offering a free LinkedIn training that will walk you through exactly how to transform your relationship with this platform. No fluff, no "just be authentic" platitudes—actual, tactical strategies that work.
I'm willing to bet you'll start seeing results. And once you do, you'll understand exactly what I mean.
Ready to give LinkedIn another chance? Watch my free LinkedIn training and let's turn that hate into success.
Go get ‘em!
J.T. O’Donnell
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