🏆 How to WIN in Your Job Search!

Plus: This is how to tell if your company is going to do layoffs.

Work It Daily

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In Today’s Newsletter:

  • How to Win in Your Job Search! - Why proactive job seekers are more successful.

  • In The News - European companies are cutting jobs & the top three priorities for job seekers in 2024.

  • J.T. Talks Jobs - This is how to tell if your company is going to do layoffs!

  • Resources We Recommend - Take control of your finances with Debt Authority.

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Why Proactive Job Seekers Win In Today’s Competitive Market

In today's ultra-competitive job market, there are two types of job seekers: proactive and reactive. As a career coach with over 20 years of experience, I've seen firsthand how one group consistently outperforms the other when it comes to landing interviews and job offers. Let's dive into the differences between these approaches and explore how you can become a proactive job seeker to maximize your success.

The Pitfalls of Reactive Job-Seeking 😤

If you're like most job seekers out there, you're probably taking a reactive approach without even realizing it. Reactive job seekers typically:

• Rely primarily on online job boards

• Apply to whatever positions are currently posted

• Compete with thousands of other applicants for the same roles

• Feel frustrated by a lack of responses and "ghosting" from employers

Does this sound familiar? If so, you're not alone. I estimate that over 80% of job seekers fall into this category. The problem is, reactive job-seeking is like being stuck in gridlock traffic—it doesn't matter how qualified you are, you're not going to make much progress.

When you limit yourself to only applying for posted jobs, you're entering an oversaturated market. Companies are overwhelmed with applicants, often receiving thousands of resumes for a single position. This makes it nearly impossible for even highly qualified candidates to stand out.

The Power of Proactive Job-Seeking 💪

On the flip side, proactive job seekers approach their search like savvy shoppers. They're intentional, strategic, and ultimately see a much higher return on their effort. Proactive job seekers:

• Understand their unique value add (UVA)

• Target specific companies and roles

• Utilize networking and "back channels" to bypass the traditional application process

• Uncover hidden job opportunities not publicly posted

The result? Proactive job seekers often find themselves in conversations about positions before they're even advertised, giving them a massive competitive advantage.

How to Become a Proactive Job Seeker 😁

1. Shift Your Mindset

The first step is to start thinking of yourself as a "business-of-one." You're not just another applicant—you're a service provider with a unique set of skills, experiences, and value to offer.

2. Define Your Target Market

Just like any successful business, you need to know who your ideal "customers" (employers) are. Research companies that align with your values, skills, and career goals.

3. Develop Your Unique Value Add (UVA)

What makes you stand out from other candidates? It's not about being "special," but rather understanding the unique combination of your skills, experiences, and personality that make you valuable to employers.

4. Focus on Benefits, Not Features

When communicating your value, emphasize how your skills and experiences can benefit the employer. What problems can you solve? How can you make their lives easier?

5. Master the Art of Back Channeling

Learn how to connect directly with decision-makers and influencers within your target companies. This might involve:

• Leveraging LinkedIn to find mutual connections

• Attending industry events and networking strategically

• Reaching out to employees for informational interviews

6. Create a "Disruptive" Cover Letter

Forget the traditional cover letter format. Instead, craft a compelling narrative that clearly connects your unique value to the company's needs and culture.

7. Optimize Your Online Presence

Ensure your LinkedIn profile and any other professional online platforms accurately reflect your UVA and are optimized for searchability.

The Hidden Job Market 🫣

One of the biggest advantages of proactive job-seeking is gaining access to the "hidden job market." Many companies, especially in today's climate, are choosing not to publicly post all of their open positions. Instead, they're relying on internal referrals, recruiter searches, and networking to find candidates.

By positioning yourself as a proactive job seeker, you increase your chances of being discovered for these unadvertised opportunities. When you make meaningful connections within your target companies, you're more likely to hear about openings before they hit the job boards—if they ever do.

Embrace the Proactive Approach 🙌

Shifting from a reactive to a proactive job search strategy takes effort, but the results are well worth it. Not only will you likely see more success in landing interviews and offers, but you'll also feel more in control of your career journey. Instead of feeling discouraged by radio silence from online applications, you'll be actively creating opportunities for yourself.

Remember, in today's job market, it's not enough to simply be qualified. You need to be strategic, intentional, and proactive in your approach. By following these principles, you'll set yourself apart from the vast majority of job seekers and position yourself for success.

Want to learn more about becoming a proactive job seeker? Check out the Work It Daily blog for free resources, tips, and strategies to take your job search to the next level. Your dream job is out there—it's time to go find it!

Go get ‘em!

J.T. O’Donnell

In The News

J.T. Talks Jobs

Meme Of The Day

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