Hello Everyone & Happy Tuesday!

The days may be getting longer, but it never seems like there's enough time to get everything done. That's why we're here, to help you focus on what matters most. Enjoy this week's newsletter!

Quiet Hiring is changing the way career opportunities happen.

Companies are no longer just posting jobs and waiting for applicants.

They are watching, evaluating, and quietly identifying people who already look like the solution they need.

That means your LinkedIn presence matters more than ever.

In this episode of PRO VOICE, J.T. O’Donnell explains why talented professionals are getting ignored online and how to fix it.

Join us tomorrow, June 17th, at 2 pm ET.

Sign up to get reminders when J.T. goes LIVE for the podcast HERE.

The professionals pulling ahead aren't working more. They're using Claude.

Our free guide will show you how to:

Transform your workflow with AI and stay ahead of the curve with this comprehensive guide to using Claude at work.

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I've been a career coach for 20 years. I've seen a lot of things change in the job market. But one thing that has gotten significantly worse over the last few years? Fake job postings. Or more accurately, real job postings that were never actually going to be filled by anyone who applied to them.

If you've been on Indeed, LinkedIn, or any job board lately and thought, I am literally perfect for this role, only to send your resume into the void and hear absolutely nothing, I need you to understand something. It might not be you. It might be the job itself.

Let me explain.

In 1974, Congress passed something called the Vietnam Era Veterans' Readjustment Assistance Act, or VEVRAA. The short version: any company that holds a federal government contract over a certain dollar amount is legally required to post its open positions. Those postings then get scraped at the state level, picked up by job boards, and spread across the internet.

So a huge chunk of what you're seeing out there? Those jobs are being posted out of legal obligation, not because the company is actually out there reviewing resumes and looking to hire from the applicant pool.

Here's what makes this even more frustrating: nowhere in this law does it say these companies have to review your application. Even if a company already knows they're going to hire internally or already has a candidate in mind, they can still post the job, collect applications, hire whoever they wanted all along, and never say a word to you about it.

You never had a shot. And you had no way of knowing that.

This is something I talk about with my members constantly: job seekers are working so hard, tailoring resumes, writing cover letters, refreshing their inboxes, for jobs that were never going to pan out. That energy and time deserve to go somewhere that actually works.

While it might not seem like it, hiring is happening. Companies are still bringing people on board. But they're not doing it the way they used to. They're doing it through what I call quiet hiring, meaning recruiters are going directly to LinkedIn, using the platform's algorithm to surface candidates, and reaching out to them directly. They're bypassing the job boards entirely.

LinkedIn has over 1.3 billion users and is growing. Recruiters have access to a sophisticated search tool, and they're using it every single day to find people like you. But here's the thing: if you don't understand how to optimize your profile, and, more importantly, how to post on LinkedIn in a way that actually triggers the algorithm, you are not going to rank high enough in those search results to get found.

This is the new normal for job search. Posting your resume and praying on job boards is not a strategy anymore. You have to pivot to where the activity is actually happening.

I want to make this as easy as possible for you. I've put together a free training that breaks down in under 10 minutes what a good LinkedIn post looks like, one that actually tells the algorithm who you are and what you do, so recruiters can surface you in their searches. You can access that in the link below.

And if you really want to take all the guesswork out of it, if you're done trying to figure this out on your own and you just want a clear, personalized plan, that's exactly what the LinkedIn Recruiter Attraction Plan is for. It's a 20-plus-page document built specifically around you: your background, your goals, and what your next 20 LinkedIn posts should look like in order to consistently feed the algorithm and get you in front of the right people. Because posting once doesn't cut it. You need a strategy. And this gives you one.

I know it's demoralizing out there right now. But the job seekers who are getting results are the ones who've stopped doing what doesn't work and started learning the new rules. You can absolutely do this.

Go get ‘em!

J.T. O’Donnell

If you're a professional who's tired of feeling invisible or undervalued, J.T. O’Donnell’s new book PRO VOICE: Turn What You Know Into What You Earn is for you!

It’s time to stop relying on resumes and start building real visibility, credibility, and income.

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This isn’t about going viral—it’s about getting visible to the people who matter most. If you're ready to future-proof your career and finally earn what you’re worth, this book is your roadmap.