3 LinkedIn Mistakes That Are Killing Your Visibility
Jarod's LinkedIn Frustrations 😤
Jarod came to me a few months ago feeling frustrated with LinkedIn. As a sales professional with over 10 years of experience, he expected recruiters to be knocking down his door. But lately, his LinkedIn inbox has tumbleweeds.
When I took a look at Jarod's profile, I could immediately see what the problem was: he was making three critical mistakes that were causing him to be overlooked by recruiters.
Mistake #1: Not Updating His Headline 📌
The first mistake Jarod was making? He hadn't updated the headline on his LinkedIn profile in years. Your headline is one of the most important sections because it's one of the first things recruiters see when your profile pops up in search results.
I always tell my clients to update their headlines every 2 weeks by swapping out keywords related to their job target. This rescans your entire profile and boosts your visibility in search. Jarod's headline was just his current job title—not doing him any favors.
Mistake #2: Not Posting Updates 📲
Mistake number two was that Jarod almost never posted any updates to his LinkedIn feed. In 2024, LinkedIn's algorithm prioritizes profiles that are active on the platform and provide value to their networks through posts.
I had Jarod start posting every day—sharing articles, videos, or his own insights related to sales and his industry. This signaled to LinkedIn that he's an engaged user who should be prioritized.
Mistake #3: No Original Content ✏️
Finally, Jarod was just resharing other people's content rather than adding his own spin. The algorithm wants to see original thoughts and perspectives.
I coached him to add personalized intros when sharing external content. And to create his own posts several times per week discussing trends, tips, or lessons from his sales career. This establishes expertise.
Jarod's LinkedIn Revamp 🙌
Once Jarod made these three changes—updating his headline every 2 weeks, posting daily, and publishing more original content—his profile engagement skyrocketed. This boosted his visibility in recruiter searches.
Within a month of our session, messages from recruiters started trickling in. A couple of months later, Jarod was fielding multiple recruiter calls every week about open sales roles he was a perfect fit for.
All because he invested time into optimizing his LinkedIn presence according to the latest best practices.
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If you're in a similar situation as Jarod was, feeling ignored and overlooked on LinkedIn despite being great at your job, I can help. Work It DAILY's expert LinkedIn strategy and personal branding services have assisted thousands of professionals like you in getting noticed by their dream employers.
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Go get ‘em!
J.T. O’Donnell
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