Hello Everyone & Happy Tuesday!

A quick heads up: there will be no newsletter next week due to Work It DAILY’s annual Week of Rest for our team. From July 4th to July 12th, the Work It DAILY team will be stepping away to take some time to relax and recharge with our friends and family. If you want to learn more about our Week of Rest and what it means for you, read THIS blog post from our Director of Community.

This week, one of the most powerful companies in tech admitted its "hardcore" era broke its people. After years of relentless layoffs and a "be resilient or leave" culture, Meta's own leaders are now saying they got it wrong. And whatever tone Big Tech sets, the rest of the market tends to follow.

On this episode of PRO VOICE, host J.T. O'Donnell unpacks what Meta's reversal means for every leader and team, and why the answer to a broken system is never simply a tougher person.

Then J.T. is joined by leadership strategist Victor Simmons, author of "Stop Asking Leaders to Be Resilient and Start Fixing the System," to retire the resilience myth for good and hand you a better model for leading without burning out, or burning out your team.

Join us tomorrow, July 1st, at 2 pm ET.

Sign up to get reminders when J.T. goes LIVE for the podcast HERE.

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I want to tell you about a client of mine. He got laid off. Lost his job out of nowhere. And a few months later, he landed a new role paying him double what he made before.

He didn't do it by sending out 200 resumes a week. He didn't do it by "optimizing his keywords" for the hundredth time. He did it using something I call the “credibility footprint” technique, and I'm going to break it down for you.

It's simple, really. A credibility footprint is you documenting, validating, and proving that you are who you say you are, and that you can actually do what you say you can do.

That might sound pretty obvious, but from what I have seen, not enough people are truly documenting their credibility. And right now, it's become the single most important thing you can do in your job search. Here’s why…

Recruiters are out there right now trying to validate that you're real. That you can actually do the job you're claiming you can do.

Why? Because over the last two years, everyone and their cousin has started using fake, AI-generated resumes. And it has made recruiters' jobs infinitely harder.

First, they get thousands of these things, and they all look the same. Second, when recruiters actually call these candidates to talk to them, half the time the person can't even speak intelligently about their own resume. They don't know what's on it. They can't back up a single thing they claimed.

So now that recruiter has wasted hours on a candidate who basically lied to them. And they're done. Recruiters no longer trust resumes at face value. They have to fact-check everything now.

That's exactly what a credibility footprint does for you. It does the fact-checking for them, before they even have to ask.

People like my client are building their credibility footprint on LinkedIn. And it's not some massive time commitment. We're talking 5 to 10 minutes a day. It builds on itself over time.

When you have a credibility footprint, you're sending a signal to recruiters that you are who you say you are, and you can do what you say you can do. That's it. That's the whole game.

Here's the part most people don't know yet. In the last six months, LinkedIn quietly changed its algorithm for how recruiters search for candidates. And the new algorithm rewards people who are building credibility footprints.

I need to be clear about something here. You are not trying to become an influencer. You are not trying to rack up a million views on a post. It's actually the opposite of that.

This algorithm is designed to put you in front of fewer eyeballs. But the right eyeballs. The recruiters who are actively using LinkedIn's search tool to find someone with your exact skill set. And here's the catch: you only show up in those searches if you have a credibility footprint built.

If you've made it this far and this is starting to click for you, good. I want you to take the next step.

I’ve put together a completely free, 5-minute training that walks you through exactly what an ideal LinkedIn post looks like to start building your credibility footprint.

[Grab the free LinkedIn training here]

Here's what I will leave you with: there is nothing but bogus jobs sitting on job boards right now. Everyone is fighting over the same scraps, applying into a black hole, hoping someone notices.

Meanwhile, you could be over on LinkedIn, quietly building your credibility footprint, and letting the recruiters come find you, for the jobs you actually want and deserve. What path sounds better to you?

Let’s stop the insanity.

Go get ‘em!

J.T. O’Donnell

If you're a professional who's tired of feeling invisible or undervalued, J.T. O’Donnell’s new book PRO VOICE: Turn What You Know Into What You Earn is for you!

It’s time to stop relying on resumes and start building real visibility, credibility, and income.

Inside, J.T. shares her G.L.O.W. Method™ for showcasing your expertise online, building a trusted personal brand, and monetizing your knowledge through content, coaching, speaking, and more.

This isn’t about going viral—it’s about getting visible to the people who matter most. If you're ready to future-proof your career and finally earn what you’re worth, this book is your roadmap.