LinkedIn's New 360Brew Algorithm: How to Make Recruiters Come to You
I have some really exciting news for job seekers who are tired of the endless application black hole.
LinkedIn recently rolled out an algorithm update called 360Brew last week, and if you play your cards right, you can use it to your advantage. I'm talking about recruiters from amazing companies reaching out to YOU with jobs that perfectly match your skills. These are opportunities you never even knew existed because they were never posted publicly.
Sound too good to be true? It's not. It's already happening to my clients, and here's why this update is a complete game-changer for high performers like you.
What Exactly Is 360Brew?
LinkedIn's 360Brew algorithm update fundamentally changes how the platform surfaces talent to recruiters. Instead of rewarding the “influencers” posting those cringy stories, it now prioritizes professionals who consistently share relevant, valuable insights related to their actual skill sets and industries.
Here's what this means: if you understand how to properly document your knowledge on LinkedIn, recruiters using LinkedIn's AI-assisted search tools will find you ranking higher in their search results. You'll become discoverable for opportunities you're qualified for, without having to apply to hundreds of jobs and hear nothing back.
The Power of the "Documentation Streak"
This is where things get interesting. The 360Brew algorithm rewards what I call a "documentation streak," consistently showing up on LinkedIn and posting content that demonstrates your expertise.
What you need to do is post comments and share information in your feed that relates directly to your skill set and industry in a way the algorithm can read, understand, and associate with you. Think of it as creating a digital trail of your expertise that the AI can follow.
When you do this consistently, something magical happens. As recruiters search for candidates using LinkedIn's AI-assisted tools, your profile ranks higher because the algorithm has connected you with the skills and knowledge areas they're looking for.
Why This Matters Right Now
I started teaching this strategy to my clients six months ago, and I now have people in my program getting contacted by multiple recruiters every single day with jobs that have never been posted anywhere. These aren't just any jobs—they're positions at phenomenal companies that are exactly what my clients want.
This is the future of job searching. Instead of being one of hundreds of applicants fighting for attention, you become the person recruiters actively seek out.
Ready to Take Advantage of 360Brew?
If you want to make LinkedIn work for you going forward, now is the time to act. I've just built the 1-Hour LinkedIn Fast Fix: a simple, step-by-step program that shows you exactly how to optimize both your LinkedIn profile and your feed to take advantage of this 360Brew algorithm.
Stop endlessly applying to jobs and start making recruiters come to you. Get the LinkedIn Fast Fix and position yourself to be discovered by the right opportunities.
Go get ‘em!
J.T. O’Donnell
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