Hello Everyone & Happy Tuesday!

This week’s PRO VOICE Podcast with JT O’Donnell is one you’re not going to want to miss. JT will be reviewing and giving makeovers to YOUR LinkedIn profiles, live on her podcast. Get all the details below. Enjoy!

If you’re over 40, highly experienced, and wondering why recruiters aren’t finding you on LinkedIn, this episode is for you.

You may think age discrimination is the entire problem. But after 20+ years of studying recruiting, hiring, and LinkedIn, we’ve learned there’s another issue hurting a lot of experienced professionals:

Their LinkedIn presence isn’t communicating their value in a way recruiters can quickly understand.

So in this special episode of the Work It DAILY PRO VOICE Podcast, JT O’Donnell is giving LIVE PRO VOICE makeovers to real professionals over 40.

You’ll see her break down what’s working, what’s making them harder to find, and what she would change to help them become more visible and compelling to recruiters, hiring managers, and decision-makers.

Join us Wednesday, September 30th at 2 pm ET for real, live insights on how to update your LinkedIn profile.

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I fired a coaching client last week. Literally fired her. And I'll be honest, it was the right decision for both the client and my team. But it also taught me something I want to share with you, because it might be the thing standing between you and your next job.

Two Days In, She Already Knew Better

Here's what happened. This client joined our program with 20 years of experience in operations and finance. She's an expert in her field, no question. And the first thing we did was run her resume through our resume tool.

She came back and said, "This won't work."

I asked her to walk me through why, and she told me the resume was too basic. Nobody would trust her or be impressed by her. She wanted it to look more sophisticated and fancy.

Why "Basic" Is Exactly the Point

I've been doing this work for over 20 years. I've been a LinkedIn Top Voice for more than 13 of them, and I get access to LinkedIn’s recruiter technology before the mainstream. Our resume tool has been studied by thousands of recruiters, and 74% of them prefer our format because it's so easy to skim.

That matters because recruiters are often not reading your resume in depth; they’re skimming it. It’s what I like to call the checkmark effect: they look at you and go check, check, check, check, check. This person has everything I need; I should contact them.

Where seasoned professionals go wrong is putting everything and the kitchen sink on the page. Nine-point font. Dense blocks of text. A little bit of everything so you look like a Jack or Jill of all trades. What recruiters see is someone who looks overqualified, expensive, and a little desperate. And if they spot one thing they don't need, you're out.

The goal is to niche you down, not dumb you down. There’s a big difference there.

The Question That Ended It

I tried to help her see it. So I asked, "If someone with no background in your field came to you and challenged your expertise in operations and finance, what would you say?"

She answered right away. "I would dismiss them, because obviously I know and they don't."

I thought, okay, she's going to get it now. So I said, "That's exactly what I'm trying to show you here."

And she said, "I just don't think it's the same thing."

That's when I knew. I told her this wasn't the right program for her, I refunded her money, and we parted ways.

The Real Cost of Being Right

I want to be clear that I wasn't offended. But I could see exactly where this was headed. She's going to keep doing the same things, and she's going to keep getting the same results.

She's also going after a job that pays around $15,000 to $20,000 a month. Every month she holds on to the belief that she knows better is another month of that paycheck she doesn't get.

Being an Expert Doesn't Make You an Expert at Job Search

Here's what I hope you take from this. You can be brilliant at your job and still be new at job searching, and that’s okay. Most people only do a job search every few years, and the rules change every time. What worked the last time you were in the market for a job probably doesn't work now. 

So ask yourself an honest question. If you've been sending out the same resume, using the same approach, and getting nothing back, why are you still doing it? A good strategy means that it actually gets results. If it isn't, that's your signal to try something new.

That might mean letting someone show you what recruiters are actually looking for. It might mean simplifying the resume you're so proud of. It might mean learning how to comment and post on LinkedIn so recruiters find you, instead of hoping your application lands in the right pile. All of it takes being willing to say, "Maybe I don't know everything about this."

It’s not a sign of weakness; it’s the best and smartest thing you could do for yourself.

Ready to Try Something Different?

At Work It DAILY, we walk you through every step you need to take right now to get hired: your resume, your LinkedIn profile, and how to get found by recruiters and contacted for jobs. It works, and I've seen it work for a lot of people who were just as skeptical as you might be.

If you're tired of burning month after month with nothing to show for it, come join us at Work It DAILY. We'd love to fix your job search for you.

Go get ‘em!

J.T. O’Donnell

If you're a professional who's tired of feeling invisible or undervalued, J.T. O’Donnell’s new book PRO VOICE: Turn What You Know Into What You Earn is for you!

It’s time to stop relying on resumes and start building real visibility, credibility, and income.

Inside, J.T. shares her G.L.O.W. Method™ for showcasing your expertise online, building a trusted personal brand, and monetizing your knowledge through content, coaching, speaking, and more.

This isn’t about going viral—it’s about getting visible to the people who matter most. If you're ready to future-proof your career and finally earn what you’re worth, this book is your roadmap.