Why Posting on LinkedIn is a Game-Changer for Your Job Search
Kari's Frustrating Job Search 😡
When Kari first came to me, she was at her wits' end with her job search. This talented professional had been unemployed for over a year, despite sending out tons of applications for roles that seemed like a perfect match for her background. During our initial consultation, Kari admitted she wasn't fully buying into the whole "you have to be active on LinkedIn" advice I constantly preach.
"JT, I've been following you for a while, but I just don't get this LinkedIn stuff. Does it really work?" Kari asked skeptically. "Do you really need to be posting things in your feed?"
I knew Kari was making one crucial mistake that was preventing her from getting noticed by recruiters and hiring managers. It was time to reveal the power of the LinkedIn feed.
The New LinkedIn Algorithm Favors Active Users
"Kari, let me explain something to you," I said. "In the last year, LinkedIn completely changed their algorithm. You are no longer searchable just with your profile information. With over a billion people on the app, LinkedIn is now prioritizing those who use it like an active social media platform."
I asked Kari how she first found me, to which she replied she had come across some of my videos on TikTok and LinkedIn before eventually downloading one of my free resources. "You just proved my point!" I exclaimed. "The reason you ultimately trusted to work with me is that over time, I produced enough content that proved I could solve your job search problems."
Become a Content Creator for Career Success 🙌
I explained to Kari that every job seeker is essentially a service provider selling their skills and expertise. By consistently creating and sharing content tailored to her industry and role on LinkedIn, she could increase her visibility and credibility with recruiters.
"When you put the right content into your LinkedIn feed on a regular basis, recruiters and hiring managers will actually start reaching out to you about potential opportunities," I told her. "This is happening daily for my clients who have unlocked this system."
Leveraging LinkedIn as a content platform has a two-for-one benefit: not only does it attract potential employers, but it also forces you to crystallize your accomplishments and value proposition. "Creating this content automatically prepares you for networking events and job interviews because you're practiced at articulating your skills and experience," I explained.
Kari's Content Breakthrough
Kari decided to fully commit to my content strategy for LinkedIn. Within a few months, she started seeing a huge difference. Recruiters were inundating her with messages about relevant job openings. She was getting invited to interviews for her dream roles. By showing up consistently as a thought leader in her LinkedIn feed, she positioned herself as a top candidate that companies wanted on their team.
During our coaching sessions, Kari shared that the process of creating content made her incredibly prepared to confidently discuss her qualifications. She could clearly and concisely explain the unique value she offered and why she was the perfect fit. The opportunities just kept rolling in.
Unlock Your Career Potential Today 🔓
Kari's success shows that being active on LinkedIn is an absolute must for a effective modern job search. If you're ready to start attracting your ideal roles and decide where you want to work next, I invite you to get the same expert coaching that Kari received. Sign up for Work It DAILY's free 7-day trial to learn how to fully leverage LinkedIn and regain control of your career. Trust me, committing to a content strategy on LinkedIn can be an absolute game-changer!
Go get ‘em!
J.T. O’Donnell
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