Bypass the Online Job Application Bottleneck with Smart Brand Positioning
The Overcrowded Online Application Road 🛣️
Hey there, job seekers! Today we're going to address a common frustration that many of you, including one of my clients, Abbie, have been facing: the seemingly unavoidable online application process.
Abbie, like countless others, has noticed that most employers require candidates to apply online, which can feel like a dead-end, especially when you don't hear back after pouring your heart and soul into those applications. It's easy to feel discouraged and wonder if there's a better way.
The Secret Sauce: Your Unique Brand Value
Well, fear not, because I have a secret sauce to share with you – one that can significantly increase your chances of getting noticed and landing that dream job. It all comes down to leveraging your unique brand value, a combination of your personality, experiences, and the distinct benefits you can offer to an employer.
You see, employers don't hire based on features alone (like your resume or online profile); they hire based on the benefits you can bring to their team. That's where your brand comes into play.
Crafting a Compelling Connection Story 📖
Instead of obsessing over your resume or LinkedIn profile, start by understanding your brand – who you are, what sets you apart, and how you can add value to a company. We have a fantastic assessment tool that can help you uncover your brand essence.
Once you've nailed down your brand, it's time to craft a compelling "connection story" – a narrative that evokes emotion and resonates with hiring managers on a deeper level. This story should highlight the benefits you offer, not just your skills and qualifications.
Bypassing the Online Bottleneck
Armed with your connection story, you're now ready to bypass the overcrowded online application road and find alternative routes to reach hiring managers directly. This is where the magic happens.
Leverage platforms like LinkedIn to send connection requests or find email addresses to reach out directly. But here's the key: lead with your brand and connection story, not your resume or online profile.
Get the Right Guidance and Support 👏
Every day, we have success stories of job seekers who were initially auto-rejected through online applications, but then landed interviews and job offers by implementing our "back channeling" techniques.
Abbie, and all of you out there, I understand that this might sound like a lot of work. But trust me, it's not about working harder; it's about working smarter and leveraging your unique value proposition.
If you'd like to learn more about this strategic approach and get the guidance you need, I invite you to check out a 7-day FREE trial of Work It DAILY. As the CEO, I've assembled a team of trained experts who can guide you through your unique career decisions and help you unlock your full potential.
Don't settle for the overcrowded online application road. Take control of your job search, showcase your brand, and watch as doors open for you. Your dream job is within reach – let's make it happen together!
Go get ‘em!
J.T. O’Donnell
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